The Denim Contest was an idea that originally strayed from a Japanese denim company, The Flat Head, where three employees including the company’s president participated in a no-holds-barred competition to see who could get the sweetest natural fading out of a pair of dungarees within three years.
A discussion about it on superfuture’s supertalk forum created a demand among the users to participate in a similar contest. Samurai Jeans was chosen as the manufacturer and the S0500XX model was chosen to be worn by all participants. Samurai offered to make a special run of these jeans with identification brandings solely for the contest.
On November 1, 2006, twenty-seven denim enthusiasts from around the world starting wearing their Samurai jeans for the competition that would last one year. The following year pictures would be taken and the masses would vote on the best looking jeans. The winner will receive any pair of Samurai jeans of their choosing directly from Samurai.
-Taken from DENIM CONTEST
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